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The campaign aims to target first-time loan takers by making them realise that gold loan is a great smart choice that helps them monetise a dead or idle lying asset available with a set of great product features; access to a network of 5000+ Muthoot Finance pan-India branches and most significantly the assurance of availing it from the brand.


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Different lenders enforce various loan maximums, which inform how much gold you can pledge for a gold loan. Many lenders have loan limits ranging between $3 million and $5 million and loan-to-value (LTV) rates between 50 and 75%. The loan's LTV rate determines what percentage of your gold's total value you will receive in funds.


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Muthoot Finance is one of the largest gold loan NBFC in India and it has been using its marketing strategies effectively to make the brand a household name. Abhinav Iyer, GM, Marketing &.


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A gold loan is a secured loan wherein the borrower keeps their gold, ranging from 18K to 24K, with a bank or a financial institution as security and avails capital against it. On comparative terms.


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Here are some features that will help you increase your chances of success in your gold business. • Preparing a practical plan with a solid foundation. • Unwavering dedication and motivation.


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5: Take Advantage of Video Content. Video is making a huge impact in both B2C and B2B marketing. Seventy-four percent of B2C marketers say video is the most effective type of content, and 68 percent of B2B marketers agree. To put it in perspective, Internet users viewed 46.6 billion (yes BILLION) videos in March 2014 alone.


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The new Muthoot Finance campaign Muthoot Finance has announced the launch of its latest 360-degree marketing campaign, where the new mascot 'Goldman' will be featured. The campaign will drive the.


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